Archive for November 2011
Another Thanksgiving has come and went, which means one thing….. the holiday shopping season is in full swing. If you went out on Black Friday you know the fever these great deals create. Looking at the news across the country, it is frightening to see how some people act during this time of year. Hopefully all of your holidays were safe and lacked and pepper spray attacks.
What surprised me this holiday season is the lack of functionality of social media with Black Friday. There has been little to to interactivity between retailers and customers on deals. I thought we would see more time sensitive deals, like Amazon is doing with their Black Friday/Cyber Monday sales. Just imagine the fever and traffic best buy would get by giving away coupon code on social media that gets you TV’s at bargain prices. These codes could be time or quantity sensitive. It would increase traffic to their sites and help them gain a social media presence. What Amazon is doing is a great first step into what I see as the future of shopping, in which social media plays a vital role.
So what was your experience on Black Friday? What deals did you participate in? Did social media play a factor?
With the recent release of the Kindle Fire, tablets have evolved in a new direction. The Kinlde Fire, for all intensive purposes, is a media consumption device. It lacks compatibility to the Android App Market, which makes it features heavily reliant on Amazon’s Prime service and through internet services. This is not necessarily a bad thing. Many people only need their tablet to consume media. Maybe they just want to watch a tv show or browse the web on their way to work and they don’t need to create documents or do work on the tablet. I believe this is a good direction for a section of the tablet market to go. As we see with the Fire’s $200 price tag is the most affordable on the market. Amazon Prime is a great cloud based service to stream media, which will be the future of consuming media.
I believe this cheap price tag will entice consumers that are hesitant to enter the tablet market. Most likely, these hesitant customers are going to be content with simply a media consumption device. The Fire is also a nice bridge between e-readers and tablets. I think this is a smart move for Amazon as likely I-Pad’s market share is firmly entrenched for the time being. The best thing Amazon can do is differentiate itself from Apple in price and features and that’s exactly what it is. Personally, I am more likely to buy a Fire than an I-Pad as I like to be a little more experimental in tech purchases.
By now we all know the graphic details involved with Penn State tragedy. The violation of the trust of children is absolutely despicable and deplorable. Basic human rights were compromised for the sake of an institution. This to me is the heart of the matter. The fact that a prestigious institution of higher learning is the reason for this coverup. If it wasn’t for grown adults egos protecting an institution , Jerry Sandusky would have already been caught and maybe he would have less victims.
One of the best articles I have read on the matter is from Grantland contributor Charles P. Pierce called, “Charles P. Pierce on the brutal truth on Penn State“. I believe my feelings on the matter and how it pertains to ethics is best summed up in this quote:
It happens because institutions lie. And today, our major institutions lie because of a culture in which loyalty to “the company,” and protection of “the brand” — that noxious business-school shibboleth that turns employees into brainlocked elements of sales and marketing campaigns — trumps conventional morality, traditional ethics, civil liberties, and even adherence to the rule of law. It is better to protect “the brand” than it is to protect free speech, the right to privacy, or even to protect children.
We all need to keep in mind morality when in the business world. Today we are to easily swayed by money or the promise of power that we often overlook our basic duties as humans on this planet. In today’s business environment that is very contingent on brand management, ethics is more important than ever. Every company wants to become an American “institution”, but with that comes a lot of responsibility. We cannot forget simple things we as humans need to do to have a successful society. We cannot hide abuses of any nature and especially when these travesties happen to defenseless children. Now more than ever we need ethics to be of paramount importance. We need to remember an organization or company is only as pious as its least moral member. Unfortunately, Penn State did not realize this and thought that their brand was infallible, they found in the worst way possible, that all institutions, are ultimately human
Over the past year I have been using Hootsuite (www.hootsuite.com) to manage social media for Score Philadelphia. I have also used this tool for managing social media for a financial institution. This website is by far the best tool I have come across for aggregating social media and for sending out tweets/facebook posts. Hootsuite allows all of your social media accounts to be one place, under one view. You can schedule posts in advance and also schedule posts to be posted over multiple social profiles. Hootsuite also provides anlaytical reports on your social media accounts.
There is a free and a “pro” version of Hootsuite. The free version allows users to have 5 social profiles,2 rss feeds, and no ads. The pro option, which is ideal if you are running social media for a business, includes unlimited social profiles, unlimited rss feeds, and enhanced analytics. Using the pro version you can also add “team” members from other accounts that have access to your social profile. This would be ideal if you are working as a team managing social media, but work in different places. The price for the pro edition is $5.99 a month which is quite reasonable for the amount of access you have.
The best feature of Hootsuite to me is the ability to mine data across social media. For Twitter, you can mine data by keyword or even geography of tweets. This is ideal if you are targeting customers who are looking for a specific service. This feature gives you a leg-up on all other social media users as you can actually find the conversations you are looking for.
Hootsuite totally eliminates the need to visit everyone of your social profiles online. It is the perfect view of social media for the social media professional. The analytics are second to none and the ability to mine data has benefited me greatly in my work with this tool. I see Hootsuite gaining more popularity as social media gains even more traction in business. I recommend this site to anyone who works with social media or anyone who wants a better way to organize their social presence online.
By now we have all heard the despicable details of the Penn State scandal involving former Defensive Coordinator Jerry Sandusky involving the sexual abuse of over 20 children through his own charity. If you haven’t read the Grand Jury report click here. This story is very interesting from a social media standpoint. A lot of reliable information, especially at the beginning of the reporting, has come through social media from people directly on the State College Campus. Not only is information being relayed and an incredible rate, but reaction is twice as fast. Just by going on twitter you can see what each one of your friends thinks about the scandal and what should happen with Joe Paterno.
Ben Jones (@Ben_Jones88) has been a great source of news during this scandal. He covers Penn State football and basketball for the website, Black Shoe Diaries, and he has been on the scene reporting and taking pictures of all developments. He was one of the first to report the rallies on campus last night and the burning of a gradute’s diploma as well. Today he will be making a round on media across the country from Minnesota to the nationally syndicated ESPN radio show “Scott Van Pelt Show”.
This scandal shows how powerful social media is in today’s day and age. The details were able to be distributed quickly and effectively and by sources that were not known prior. The reporting done by young journalists in this story is amazing and should be applauded by everyone. It’s not often that you see solid reporting and journalism in today’s day and age. Even the local paper from Harrisburg, The Patriot News had excellent coverage. Social media’s potential is beginning to become fully unleashed and I think it will only help journalism as a whole.
Leave a comment below and be on the look out for more posts tomorrow.
It seems you can’t turn on a TV today without seeing a # associated with your favorite show, with friendly reminders to tweet about the show as you watch it. This is how the entertainment industry will be using social media for the foreseeable future. It not only helps the popularity of the show by having fans tweet about it, but also provides seemingly endless opportunities in consumer research. In the coming years, social media will act as the biggest focus group television production companies have ever had. With millions interacting 24/7 through social media, networks and production companies now can see real time results of how their product is being received.
I soon expect to see video games doing the same thing. Boot up the latest Call of Duty and scrolling screen reveals everything that people are saying over twitter about the game. I think this is the future of media in general. There is no way these corporations will not want to mine the endless data that is available through social media. We the consumer have to realize that when we tweet or post on facebook our thoughts on a product, someone will be watching.
I do not think this is a bad future. I think the entertainment industry has been detached from an average consumer’s taste in movies and TV. By using social media these companies can hopefully find what people will like and invest in time-wise. What do you think the future holds in terms of social media and entertainment? Will social media be a life saver to any dying forms of media such as radio? Leave your comments below and keep reading for another post this week.