I know this is a little off topic, but as you know I have created this blog for my social media innovation class. Therefore, I wanted to give everyone a little insight into what social media is all about. To do so, I have interviewed a peer that works with social media. Here is the interview below:
1. What is your job title and could you give a brief description of your job?
I am an Intern for a Social Media Marketing Firm in Philadelphia PA. For my job I update status’ for our clients- make sure the people they follow are following them back and do a lot of research for potential new clients.
2. What are the different types of social media that you use?
We use Blogs, Facebook, Twitter, YouTube, LinkedIn and sites that help with those sites such as tweepi, and hootsuite.
3. Can you tell me about your average day? What are your daily tasks that are related to social media?
Every day is something new and different- there is always user engagement- but for each account it is different, then we have to ensure that people who we follow are following us. I also do a lot of research for new clients, finding where their target audiences are and how they can improve their marketing.
4. Which type of social media do you find most effective and why?
I think the most effective social media is twitter and facebook, because they have direct customer engagement, and measureable insights to see what followers think. Fans can comment directly back, and we can engage them, and we can search to find popular tweeters and facebooks and then follow their followers to get a larger fan base.
5. How do you measure the efficiency of each area of social media?
We measure the social media by charting their growth in fans, comments, engagement, etc. but for each client it is different, some clients are people- so it would be strictly friends, followers and engagement, but for companies we can also see if the views to their blogs and homepages have increased as well.
6. What do you think the future of social media is?
I think that the future of social media is a mixture of facebook and twitter and google+ you have organizations of people/ friend groups and you can post comments of any length or you can send short tid-bit tweet-like posts, but you the site will also have images, or pictures to share and tag friends in and like linkedin you can friend your friends friends etc.
7. What is your favorite part of working with social media?
I think my favorite part of working with social media is when you are engaging one of your clients fans and they think that it is such an honor to hear from a famous person- and you think to yourself: ”oh yeah sadly I am a lame tech-savy kid sitting on my laptop about 1,000 miles away from this famous person who I also have never met or talked to directly” It’s all about getting into that persons shoes- a lot like acting you need to play the part for each client.
8. Why is social media important to businesses?
Social media is important to businesses because as said in the recent Science and Technology Magazine: “The masses are talking back through social media” if you want to know what customers think, what user opinion is- well there is talk on twitter and facebook- and to have a customer means the customer needs to buy what your selling- not just an object but the whole organization- Tide doesn’t just sell detergent- they sell cleanliness, freshness, to be crisp and clean, along with commitment, dedication, loyalty shown by the length of time on the market and customer opinion of the brand. Customers need to know the brand and what better way to get your brand out there, than by going straight to them.
Be sure to check back later this week for a delicious chicken dish