Archive for November 2011
Over the summer, part of my internship role was to establish and maintain a social media presence for the company. In the first few weeks of work, I watched several webinars on Facebook, Twitter, LinkedIn, and other sites, but perhaps the most influential meeting I had was at an in-house seminar led by a social media consultant.
David Akers is a social media consultant who came to our office to teach myself, my boss, and several other local small business owners how to create and maintain a social media presence. He runs a company that organizes social media sites, provides QR codes, and other means of advertising. He uses social media extensively to reach his clients and to show examples of how his company can payoff for their clients. It is very evident that he knows what he is talking about and is very good with his craft.
In our seminar, he spoke about a litany of sites that one can use, but his most influential series was on Google Places. It is a very useful tool that I feel like not enough people take advantage of. Not only can you claim and customize your business site via Google, but your efforts are in turn rewarded by increases in search appearances on Google.
In speaking with Mr. Akers, I learned how to customize my page with all sorts of details from business hours, Google Maps, business overview, and pictures. We spoke the most about linking photos to and from your photo-sharing accounts to your Place page to gain even further views. At first, being new to both Flickr and the Place sites, I struggled to understand the benefits of linking these photos. Mr. Akers clarified these thoughts for me and was always there for advice and support along the way.
From speaking with him one on one, the value that can be brought to these businesses is unheard of, especially for the price. This was the first time that I realized the role that social media can play in a business. Our search results were improved from 5th place locally to 1st place, and we even make an appearance at a regional level now. For a company that primarily drew its business from referrals and word-of-mouth, having a presence in a search engine as large and powerful as Google is, it can make a huge difference in the long-run. Thanks to our meetings, I learned this valuable lesson and many more along the way.
This past Monday, I took a trip to UPenn to see the Temple Owls take on the Quakers in the season opener. Without the NBA season, my desire to see basketball at any level was at an all-time high. I was excited to see the Owls open the season up, but more importantly I was excited to see the Palestra. It didn’t seem like it would be a good game, but the Palestra pulled out some it’s old Big 5 magic and gave us a gift; a OT gem to start the season.
There’s something about the building that makes the game more special; whether its the rich history, the old architecture, or the fact that it’s constantly 82 degrees inside and no one cares. Somehow, the old Ivy League Quakers hung in with the A10 power through 40 minutes, and forced an overtime. I was pinching myself the whole time. Could we really lose the season opener? Could we really lose to Penn? Is this game as good as it seems? Is anyone else sweating?
After five minutes of push and pull, the Owls sealed the deal. Normally I’d be upset that Penn just took us to the brink in OT, but after this, I was excited. I hadn’t seen a game this competitive in the Palestra in several years, and I try to make 4-5 visits a year. Old Faithful still has some steam left in her.
NOTE: To my faithful readers (I hope its plural). I apologize for the lack of posts recently. Between midterms and interviews, I’ve barely had time to breathe. I’ll get back to a more normal schedule now.
I found this site a year ago and it is a blog I check 3 or 4 times a day. The writer, Kyle Scott, captures the essence of the Philadelphia sports fan perfectly. He takes a satirical, humorous, yet analytical view on all things Philly sports and does a great job of it. The blog post that I chose to highlight was this week’s edition of “Bird Droppings”, the Eagles day-after wrap-up. Kyle posted a running commentary through the game, and the main reason I love it is because I felt the same way about nearly everything he saw. And it’s hysterical. Here’s a few snippets of the post.
Annnnnd Shady McCoy trips on the new grass for his first run of the game.
As soon as I saw McCoy trip on the 50 yard line, I knew it would be up here.
Watching the game with the family tonight. My Mom: “The grass looks horrible, it’s on TV.” I know, Mom. I know.
I’ve been there, and heard that.
12:04 1st- More Mom: “Why does he dress and look so unprofessional?” That would be the first Rob Ryan sighting.
Cut to Mrs. DeBernardi: “I hate when they celebrate like a buffoon.” Again, the parallel is uncanny.
New Siri commercial. Nice. I wonder if they’ll have one with all her snarky answers. Which reminds me, has anyone started talking dirty to her yet? I have.
Off topic (social media!) but still hysterical.
Why is Tony Romo wearing a Starter hat in his video introduction (which by the way comes with the Cowboys down 14-0). Are they still even around? Do they still make jackets?”
I asked my roomate this a few years ago. I remember my Starter 49ers pullover jacket from 4th grade. Loved that coat.
Aerial coverage of Philly, still no cheesesteak shot. Credit to Drew Esocoff for not taking the low-hanging fruit. If this game we’re on FOX, we’d have already seen Lea Michele bathing in Cheez Whiz at Pats. And you know what? I’d be OK with that. Still a lot of promos, though.
Another thing I hate. Eagles games are known for stereotypical commercial intros, usually involving Rocky, cheese steaks, and snowballs directed towards Santa.
You can read the full post here.
Now you see why I love this site; its like watching a game with myself. I catch myself all the time seeing something as small as a fan making a lewd gesture in the background, and thinking “hmm, I’ll see that in the morning”. Sure enough, never a doubt, it’s there. Besides the humor, the blog has the ability to analyze games to a T and take a serious side when necessary. (Read Kyle’s piece on the late Jim Johnson here)
CrossingBroad.com Get with it while it’s still young, without a doubt it will boom in popularity and be much more well-known in the future. Hop on this wagon before it picks up the band.