Nutshell mail is a tool that I used in my internship this past summer. It allows you to get a daily newsletter sent to your inbox summarizing the day’s events in social media. The sites that it features currently are Facebook, Twitter, LinkedIn, YouTube, Yelp, FourSquare, and CitySearch. We found it especially useful because we were managing many of these sites, and it was too much of a hassle to go into each account to figure out what had happened each day. Nutshell mail was our answer.
In just a few minutes, you can set up your account to receive updates any day of the week and at any time of your liking. Take a look at the screenshot below to see how simple the registration process is.
After the initial set-up, you’re good to go from then on. We found it especially useful for our LinkedIn account. Since we were building the business owner’s account as well as a LinkedIn company page, it was easy for key information to get lost in the shuffle. Nutshell Mail provided us with the right balance of key information and less pertinent stories. Take a look at an example of our daily update shown below.
A great feature that Nutshell Mail provides is the ability to click through to the sites directly from the email. Let’s say you had a new follower on Twitter. Instead of logging into your account and finding them, you can just click it directly through your email!
For privacy reasons, I won’t show you the LinkedIn account summary (personal information that is not mine to present) but I can explain the basics. Nutshell Mail will provide and break down five of your top stories. It will provide you five of the most popular status updates, five highlights from your group activity, and five updates on which of your connections added new relationships. These numbers can be changed to suit your pleasing.
Nutshell Mail is a great tool that I have used for almost 6 months now and would highly recommend it for anyone, business or personal use, to keep track of your social media presence in just a few minutes. Time is precious!