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For this interview, I interviewed Jeff Pan.

So tell me a little about yourself.

I’m from Chambersburg, PA. Graduated from Temple University and I am currently self-employed.

How did you end up owning your own business?

I did web design as a hobby when I was a kid and eventually learned how to market products and services on the Internet on my own.

What do you do for work and what how does it relate to social media?

Internet marketing; Social media is one aspect of online marketing.

What made resort to social media as a source of advertising?

The demographics targeting features within Facebook Ads is powerful and makes advertising much easier. More importantly, Facebook’s international reach is growing very rapidly. There are many untapped demographics to target in international countries at much lower advertising costs than compared to the U.S.

A lot has changed regarding social media within the past 5 years. Where do you think that social media will be within the next 5 years?

Facebook’s Open Graph, or whatever it evolves into, will become integrated into most websites. Your favorite brand websites may have a much more immersive and personalized experience. Three words: Voyeurism on steroids.

Do you think that social media will ever become a thing of the past or is it here to stay?

I think it’s here to stay because communication is inscribed in human nature. As far as social commerce is concerned, purchase decisions are shaped by social influence, brand identity and judgements. So as long as people buy stuff online or use the Internet, marketers will always use of social proof to influence consumption.