“The Hunger Games” has $155 million opening weekend and puts it the top three of the domestic record revenue. It was just behind the $169.2 million-“Harry Potter” last year, and the $158.4 million-“The Dark Knight” in 2008.
Why “The Hunger Games” has become famous it is not only the original book popularity, but also the clever online marketing strategy directly gaining audiences. There are 13 FaceBook Pages relative to “The Hunger Games”. Besides Facebook, they also use other social media such as Twitter, YouTube, also iPhone Games to promote this movie which is never seen before.
Image Credit: On Twitter, Video Credit: By CNETTV on Youtube.
Q: Do you think using social media which will become a major marketing strategy at the filming industry?