This is an interesting (but delicious) shot. This shot is considered really girly. I really like this one because it tastes like coconuts. It is a perfect drink to consider when you are down the shore or at another vacation spot. It is fruity and perfect for a party on a warm summer day. You can use different fruits to garnish this shot, or even serve it over ice as a drink. To make this shot you’ll need:

• Malibu Rum (Coconut) (1/3 oz)
• Watermellon Schnapps (1/3 oz)
• Pineapple Juice (1/3 oz)
• Grenadine (drop)
• Garnish with pineapple (optional)

First, grab a shaker and fill it with ice. Add the Malibu Rum, Watermellon Schnapps, and Pineapple Juice. Shake and pour in to the glass. Add a dash of grenadine, serve, and enjoy!

• Citrus Vodka (1/4 oz)
• Mellon Schnapps (1/4 oz)
• Peach Schnapps (1/4 oz)
• Sour Apple Schnapps (1/4 oz)
• Grenadine (small drop)

Grab a cup of ice or a shaker. Mix together the vodka and all of the schnapps. Shake. Strain into a shot glass and add a small drop of grenadine. Serve and enjoy!

PHOTO: http://www.sophisticatededge.com/assets/images/Food-Entertaining/Cocktails/how-to-make-jolly-rancher-vodka-shot.jpg

This shot is supposed to taste like an orange creamsicle, and it really does! It’s really good, just fruity enough to taste like a creamsicle but not overly sweet. Different bars and bartenders have different ways of making this shot, but I am a huge fan of ours. This is a safe shot to serve both men and women, it’s tasty but doesn’t have bright colors or anything to it – so most people are willing to try it! It’s not a well known shot, so I always try to recommend it to people that are unsure about which mixed shot they should order. To make this shot, you’ll need:

• Pinnacle Whipped Vodka (1/2-3/4 oz per shot)
• Ginger Ale (1/2 oz per shot)
• Orange Juice (Splash)

Fill up a cup/shaker with ice and pour all 3 ingredients over the ice. Cover and shake. Strain into shot glasses and enjoy!

Image: http://www.veryicon.com/icon/png/Food%20%26%20Drinks/Ice%20Cream%20Bars/Orange%20Creamsicle.png

• Vodka (1/2 oz)
• Coffee Liqueur (1/2 oz)
• Baileys Irish Cream (1/2 oz)
• Soda Water (club soda) (1/2 oz)
• Garnish with lime wedge & straw

Mix together the vodka, coffee liqueur (Kahlua), baileys, and club soda over ice and shake. Grab an old fashioned glass and pour the contents (including ice) in. Garnish with a lime wedge and straw and serve. It’s not totally necessary to drink it through the straw but it makes it easier if you are trying to drink it as a shot.

This shot is really popular with younger girls (21-25). Especially if they are celebrating a birthday. It tastes really good and the presentation of them are really nice. They are easy to make and can be served either as a shot or a full drink. To make this drink, you’ll need:

• Vanilla vodka (brand can change by preference, I recommend stoli) (1/2 oz per shot) (1.5 oz per drink)
• Pineapple juice (1/2 oz per shot) (3-4 oz per drink)
• Grenadine (1 drop per shot) (3-4 drops per drink)

First, grab a shaker or a cup and fill it with ice. Pour the vodka and pineapple juice over ice and shake. If serving as a drink: keep the contents in the glass with ice (or pour into a glass with ice). If serving as a shot: strain the liquid into the shot glasses. Then, add the grenadine and enjoy! In the shot glass, the grenadine will sink to the bottom: making it look like pineapple upside down cake! I recommend serving this at parties: very creative, pretty, and tasty!

Me:

What brought you to Everfresh? While you were in school, did you think that you would end up working mostly online?

Caitlin:

No, I didn’t. When I used to think of “advertising”, I would think of poster boards with giant picture ideas, like Mad Men. I imagined myself presenting ideas to groups through giant still-shots and printed ideas. But that’s not at all what I have been doing. It’s definitely different than I expected.

Me:

Different good, or different bad? What did you do to prepare for this “online” advertising?

Caitlin:

Different good, I think! It’s funny, because advertising is so much more than just TV or print ads anymore. When people want to hear your advertising plan it’s now like, “okay, so that is what you will do to catch the attention of some people. What about building your online presence? Where will we advertise on the web?” or if we’re hosting a big sale we’re like “well what websites should we post it on? What feedback is our Facebook page/Twitter receiving?” There is just so much more ground to cover now. But it’s nice because we can get immediate feedback too (through Facebook/Twitter/online presence) – so we know what we really need to focus our advertising on.

Me:

That must be nice. Do you guys really make differences based on customer feedback online?

Caitlin:

Absolutely. It is like free market research, so why wouldn’t we take advantage of it. We can also see where we are getting hits from, so if our Facebook page is bringing in a lot of feedback- we know that focusing advertising there will be effective. It’s my job to make sure we’re not only covering our grounds with advertising but also making sure that we are actually getting through to people and increasing sales.

Me:

So, do you think that online advertising is where the world is headed?

Caitlin:

Definitely. I think that we’re already there. It’s changed from poster boards and pictures to IPads and computer generated marketing approaches. We have the sources now so we need to take advantage.

I thought talking with Caitlin was interesting because she actually works in a role that used to be extremely paper based, but with time and technology is converting to an online career.

For my book review, I read “The Social Media Bible: Tactics, Tools, & Strategies for Business Success” by Lon Safko and David K. Brake. This book defines social media and discusses all of the different portals used for social media: from Facebook to LinkedIn, or Twitter to Google+. This book also talked about different social media sites that I had not yet heard about, such as Meebo, Redlasso, or IceRocket. Safko and Brake discussed the different functions of each social media site and which ones would be most beneficial depending on what the goal of your blog/online presence is. This book would be really helpful for anyone who is fresh to social media or transitioning their company to a social media focused marketing plan. The overall point of the book is that with technology constantly emerging and changing today, it is hard to get by without becoming an “internet geek.” Social Media brings vast opportunities for people to market themselves or their companies, we just need to do the work to figure out how each social media site functions.

1. Triple Sec

Triple Sec is a liquor that is really common in mixed drinks and mixed shots, but people don’t ever think to get it. It’ll take some of the bite away from the hard liquor in your drink and make the nonalcoholic ingredient you are mixing with blend together better. It has a slight orange-y taste to it, which will be stronger or weaker depending on which brand you get. But it is good to mix with almost anything! I try and incorporate Triple Sec into mixed drinks or shots I make all of the time.

2. PICK a SCHNAPPS!

Adding a flavored schnapps into your drink will make it taste SO much better! I highly recommend picking a schnapps that you like and grabbing a bottle of it! You can buy a big bottle for $10 at the liquor store and it will last you a while. I add schnapps to almost every shot that I make and whenever I am making a mixed drink for myself I always, always incorporate schnapps. My favorite is Peach Schnapps. I think it is the most popular and goes well with any drink you want. I would definitely take a couple of minutes go check out this section of the liquor store and find a flavor that you think you would like and get into the habit of adding some into any mixed drink you make. Trust me, it’ll make it taste better!

3. Sweet & Sour Mix

This is a non-alcoholic mix that you can buy premade at any grocery or liquor store. It is a must have for anyone who makes mixed drinks for themselves. I always add it to drinks to take away the taste of alcohol. Even if you don’t want a full sour mix/liquor drink, this is delicious when mixed with another beverage like sprite or club soda. The sour mix takes from the strong liquor taste in every drink. This is in almost every mixed shot that I make. Definitely invest in a bottle of this!

PHOTOS:

1.http://www.wegmans.com/prodimg/204/200/080686381204.jpg

2.http://blog.bestamericanpoetry.com/.a/6a00e54fe4158b88330168e70411a6970c-320wi

3.http://www.liquormart.com/media/catalog/product/cache/1/image/600x/9df78eab33525d08d6e5fb8d27136e95/2/1/21810_6.jpg

Jameson Irish Whiskey (1/2 oz per shot) (1 oz per drink)

Peach Schnapps (1/2 oz per shot) (1.5 oz per drink)

Sprite (Splash per shot) (3.5 oz per drink)

Sour Mix (Splash per shot) (3 oz per drink)

Grab the shaker or pint glass and fill it with ice. Add all of the ingredients, cover, and shake. Strain into shot glasses, or pour into a pint glass (with ice) if you want to serve it as a drink. It tastes very good, definite crowd pleaser! I highly recommend this shot to everyone!