Posts Tagged ‘Puma’
So being a marketing major I have to do some research on company’s from time-to-time in my classes. Recently in my Consumer Buyer Behavior we had to form groups and decide on a topic for a semester long research project. Each of the group members have to choose a company from that industry. My group chose athletic apparel, which I wasn’t too fond of, and I got stuck with PUMA. For the individual part we had to choose an ad campaign from the company that we each chose. I actually had a great time researching and constructing my report on PUMA’s ad campaign, ‘The After Hours Athlete”. Figured I’d share one of the most creative campaigns I have ever seen. I also attached my research report below.