There are many ways that someone can promote their blogs through the vast array of websites that are out their. The first and probably easiest way of promoting a blog would be to make a Facebook Fan Page. This is an easy way because you can invite all of your Facebook friends to “like” the page and build a fan base from there. Facebook has a great wall tool that shows a preview of the site you are going to when posted in the status bar. If you look at my blog Facebook site <”http://www.facebook.com/pages/Music-To-My-Shoes/149641331766738″>, you will see that every wall post for the actual blog has a thumbnail photo and small description of the page you are traveling to.
From the Facebook page, I would hope to achieve a following for my blog so that I could actually start making it into a running website. The ultimate goal is to inspire but beyond that, you want to make money from any venture you pursue. I would measure this a success if I had a big following of people and sponsors and could make this my career.