Week 8 readings
Here are the assigned readings for Week 8. As always, a hard-copy analysis of a page or less — one point/insight per reading, plus a final, overall takeaway — is due at the start of class (March 13). The prompts next to the readings are intended to focus your responses, but you are not required to address them.
The Science of Content Creation, and a Criticism of It
- 8 Simple Copywriting Tips, Backed By Science — Have you, even unknowingly, implemented any of these techniques in your blog? If so, which one(s)? If not, which tip seems most promising for you?
- Why Even the Worst Bloggers Are Making Us Smarter — Respond to this in whatever way you choose.
- Content Shock: Why content marketing is not a sustainable strategy — Do you agree or disagree with this argument? Those who disagree with it essentially say that good content will win. Do you believe that’s the case?