Winter Is Coming: Memes Meet Responsive Marketing

This week we talked about social media, real-time and responsive marketing, with a dash of crisis management thrown in for good measure. It was all about living in—and planning for—the moment.

Many of you considered things like winter weather and Valentine’s Day for your responsive marketing concepts. Since we didn’t get to play email roulette, here’s one concept in particular that stood out (in part because it was reminiscent of a recent favorite from the Philadelphia Police.)

Brand and objective: Red Cross; Driving up sales/awareness

Everyone knows there’s a snow storm tomorrow but are you prepared? What if you run out of food? Or if the lights go out? We have you covered with all your emergency response needs. Check out what we have in our store at https://www.redcrossstore.org/item/SIF4001DND

And now, from the Philly Police:

2" is nothing to get excited about-don't start the Game of Cones early.Shovel & share-Winter is here, & there's a long way to go.#NoSavesies pic.twitter.com/E2CILrUaXX

— Philadelphia Police (@PhillyPolice) January 5, 2017

Even more recently:

..and we'll takedah.Saving parking spots after shoveling is illegal. Call 911, and we'll take care of it- Howbowdah? #NoSavesies #FellowKids pic.twitter.com/EaN3nAAxjC

— Philadelphia Police (@PhillyPolice) February 8, 2017

tbh, @PhillyPolice are crushing it on Twitter.

Also, since we were crunched on time for the crisis management discussion… Here’s your stoplight key to classifying a crisis:

Common types of issues and crises all savvy social media managers should consider:

• Product safety or quality
• Workplace safety or quality
• Human resources or labor
• IT or Cyber security
• Ethics or misconduct
• Man-made or natural disaster
• POTUS tweets