Snapchat’s Parent Company Goes Public

Hear about Snapchat’s very special IPO Day lens? Source: Mashable.

Following our lively discussion about the opportunities and challenges facing Snapchat, parent company Snap, Inc. had its first day of trading on Thursday. According to CNBC, its closing price of $24.48 was 44 percent above the $17 offering price set late Wednesday.

Another interesting nugget from the article:

“This looks and smells like Twitter to me,” said Brian Hamilton, a co-founder of Sageworks, a financial analysis and valuation firm. “I’m concerned that investors will have to wait a very long time, if ever, before they see any meaningful appreciation.”

While we wait, you can check out the full SnapStats graphics reviewed in Wednesday’s class, as well as the six Snapchat metrics that matter for brands.