I think that ideology and and fellow believers are somewhat similar. They are both communities that are built around the idea of being a part of something and being a believer of the same things. They are usually passionate in their beliefs and look to find others to find themselves to associate with that believe in the same things that the organization was founded on. These two ideas are very similar overall in my opinion.
Out of the 3 S’s I think support makes the most sense to me. You should be out there supporting those that are a part of your community. Also if you are an expert on the topic, it would be nice to go out there in social media and spread the word. That way people that don’t know about the community can maybe stumble on it from an interesting post you put up and decide to join the community thus increasing the size and potential media power of your community.
I like the article and the emphasis that building a community is not about selling it to people. Id rather have a small group of members that are loyal and have the same beliefs and that is why they joined. I would not necessarily mind people who we have changed their mind into joining the community, but people who have that same belief in the ideas of the community would be much better. The 3 S’s are very interesting and make a lot of sense to me. You should be out there Sharing the information, you should search for like minded individuals and support those that have the same belief and ideology of you.