I chose Coca-Cola as the big name brand company because I love Coke products. I checked their corporate website and looked all over and could not find any links to twitter or facebook. However, when I typed Coca-Cola into the facebook search I found a ton of fan pages for Coca-Cola. They have their official page on facebook, but they have fan pages for their specific brands of soda and they have a ton of unofficial fan pages as well. I would say that Coke has an official presence on Facebook, but I feel like they don’t need the facebook presence. They are such a well known multinational company that a facebook presence is a minimal expense they can afford to really not any money on. I would say if anything, people on facebook are advertising for facebook already and giving them a social media presence. If i was in charge of Coke’s social media presence, I would honestly tell you that my work does not offer much to the company. Like I said, Coca-Cola is known worldwide and even without a social media presence it will continue to be successful company through word of mouth and national advertisements.
A smaller company I really like I decided to check for was Breakaway Bikes. This place has a presence on campus right across the street from the Library. They come on certain days to take care of any bike problems for a small fee of course and everytime I have had to interact with them, they have been nothing, but helpful and kind. After I purchased by fixed gear bike, I went to the their Center City store to get my bike tuned-up and get some parts replaced. They had it finished on that day within less than an hour and I was out of that store riding my bike again. Ive been to their site multiple times and I can tell you that they have a facebook page and twitter account. They also have an official facebook page with about 3000+ friends and I have even seen some fan sites on their as well. I think they do a really good job of using facebook and twitter to their advantage by offering discounts and keeping people updating about whats happening with the store and with general bike news. They seem to mainly use their presence on the web like facebook to just continue to find ways to reach out to the local people who live around the city and attend schools like Temple. They want to educate you on bikes and give you discounts when they become available at their stores. Overall, I think they do a great job at presenting themselves through the use of facebook and twitter.
If I was in charge of Facebook for a company, I would measure the success by how many friends the pages had and by the many “Likes” that people are able to vote on. I think the more Likes and friend requests my company page had, would show me how strong my product is and well liked by the consumers. Twitter on the other hand would have to be measured by the amount of re-tweets and as well as who are re-tweeting our tweets. If we have mass amount of tweets that great, but if we are being tweeted by professional cyclers or those who have importance to the industry that would be great. Overall, I think social media presence can be great for a company especially smaller local companys trying to get their names out there. However, for the larger companies like Coca-Cola, it is really not that necessary. They already have a large following and do not need the social media presence to continue to be successful.