Innovating with Social Media: Facebook, Flash, Blogs and Wikipedia


Announcements: news you can use

In today’s class Prof. Jacobson will continue covering Flash programming and how to do nifty things with buttons and menus. This will be very helpful information for your next group project.

In Thursday’s class and next Tuesday’s class Proj. Johnson will return to the topics of website promotion and web analytics.

If you haven’t noticed already, the grades for the Database assignment have been posted to Blackboard.

Finally, from a recent TEMPLETODAY, here’s a resource you may find helpful in class assignments and when preparing for job interviews.

Temple students, faculty and staff now have access to reports from Gartner, a leading information technology research and advisory company. The Gartner site provides access to a comprehensive collection of analysis and advice for users and vendors of technology. To access the site, visit the TUportal and click the link to the “Gartner Gateway” on the left under TUapplications.

Class Schedule Update

Updated: See the updated class schedule for newer information.

Here’s an update for the class schedule the next three weeks until Spring Break:

T – 2/16 — Animation in Flash
Th – 2/18 — Guest Speaker
Th – 2/18 — Database Assignment posted

T – 2/23 — Web Style Guide 1-3; discussion of Database Assignment
Th – 2/25 — Animation in Flash
Th – 2/25 — DUE: Database Assignment

T – 3/2 — Starfish and Spider – Chapters 6,7,8,9
Th – 3/4 — Creating audio slide shows in flash
Th – 3/4 — DUE: Flash Animation

T/Th – 3/9&11 — Spring Break

Required Textbooks

There are two required texts for this course:

  • The Starfish and the Spider. Ori Brafman and Rod  Beckstrom. Portfolio Trade. ISBN: 1591841437
  • Web Style Guide, 3rd Edition. Patrick Lynch and Sarah Horton. Yale University Press. ISBN: 0300137370

Starfish and the Spider from

Starfish and the Spider from

Web Style Guide from Amazon

Web Style Guide from

Welcome to JOU3810 and MIS3580 – Spring 2010

Welcome to our course blog. This course is jointly offered by Temple University Journalism department and the Fox School of Business Management Information Systems department on Tues., Thur., 12:30pm-1:50pm.

JOU3810: Media Innovation Workshop: Business Models for New Media
MIS 3580: Innovating with Social Media: Facebook, Flash, Blogs and Wikipedia.

Learn the concepts and principles related to new business models supported by innovative use of Web 2.0 and social media while gaining hands on experience in social media applications. For more information contact, Dr. Susan Jacobson ( or Dr. Steven L. Johnson (