Today we’re going to do some hands-on work with Google Analytics and talk about some key considerations for tracking the success or failure of a web promotion effort.
Google Analytics tour: http://www.google.com/analytics/tour.html. (For more details, head to the Google Analytics IQ Lessons at Conversion University.)
The Radio-Television Digital News Association has issued ethical guidelines on the use of social media in journalism. You can read them here:
Although the guidelines are meant for journalists, I think that they have broader application to businesses and other enterprises that use social media to communicate with their customers.