MIS 4596 – Tony Messina -Sec 2 – Fall 2015

Apple and Augmented Reality

There’s a new market that might be (if not already) the next big disruptive innovation. Augmented reality is becoming the next viral technology. Apple recently acquired two startups, Metaio and Faceshift, that create software that change reality. One way is called augmented which is adding things to the reality around us and another is called virtual which changes everything surrounding us. There are already headsets that will launched in the near future and Apple wants to take part in this industry. They already patented a VR headset which means Apple is planning their strategy. Apple usually comes late adopting innovations because they want to do it right and always become successful, surpassing pioneers. Will Apple revolutionize the VR industry? Their strategy worked for MP3 players, smartphones, tablets and smartwatches.

Source: http://www.businessinsider.com/apple-moves-into-augmented-reality-2015-12

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