Amazon Opens Grocery Store With No Check Out!
As we have learned in class, a CRM system is crucial to identify your customers’ needs and helps you determine how to meet those needs. Amazon recently opened a grocery store where you pick up items and walk out. No long check out lines. Amazon has identified an unmet need or complaint by consumers, the long check out line, and this is their solution to the dilemma. They use technology called “Just Walk Out” which uses cameras, sensors, and barcodes that allows the consumer to add to their digital tab by picking up items and walking out of the store. This platform offers big potential for Amazon’s CRM system. They can gather customer data about what they like and don’t like in the store, what they pick up and put back, and what goes paired well together. This data will be able to go through their CRM system and can be used for future decision making. Amazon has been on the forefront of new technology, and they hope this space will add to their customer centric business model.
What do you think this business model will do to the current grocery store industry? Would you use this platform for grocery shopping? Do you think this platform will be a success for Amazon?