McDonald’s Using Tech to Drive Sales
McDonald’s has decided to take a technical approach in order to increase sales and cater to customer preferences. McDonald’s is doing this by implementing self-serve kiosks that allows customers to order at touch screens then pick up a number with a digital locator, allowing employees to serve them. McDonald’s is also allowing customers to order and pay on their mobile app, which already holds 16 million downloads. These technical innovations will result in improved efficiency for the company, improving sales growth. This also allows McDonald’s to use better ingredients such as all beef patties. Since they take longer to cook, the digital ordering platform will reduce the time it takes to order the meal and compensate for the extra time of making the food. Although these innovations will clearing improve sales, challenges still await. Starbucks, which is implementing a similar ordering and mobile app system is facing problems due to the overwhelming orders places from these platforms.
One last innovation McDonald’s is using is digital menu boards. These boards change during the time of day and even with the weather, since people crave specific foods depending on the weather.
How do you feel about ordering food from a kiosk? Do you feel it is less personal? What impact could it have on jobs? What ways could McDonald’s utilize analytics from these kiosks and menu boards?