Instructor: Aleksi Aaltonen, Section 002

The differences in style between Steve Jobs and Tim Cook

In class the other day, we talked a bit about communication with decks and the different ways to present and captivate the audience. We also talked about Steve Jobs, and how his presentation style was perhaps the best kind of presenting for Apple and it’s consumers. Steve Jobs definitely had his own idea on what effective presenting was, and it just happened to work for his audience.

Now that Tim Cook is the new CEO, it is interesting to look at the differences between both of their presenting styles. Where Steve Jobs seemed very cool and collected, Tim Cook definitely gives off a more excited and elated vibe. Though they both stick to not having slides with many words on it and getting straight to the point, you can see the differences as they are both very different people.


Though their styles may be different, they still are loved by Apple consumers. Though some people were not sure if Tim Cook could live up to Steve Job’s presentation skills, I think he’s been doing a good job of proving himself as CEO and keynote speaker.

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