Elon Musk says Telsas will come when you call them (Disruptive Innovation)
Elon Musk has just announced a new feature in Telsa vehicles called Summon. Summon is a parking feature that allows the owner of the vehicle to call it to their phone’s location by using a smartphone. This new feature will be released through a over-the-air software upgrade and will be accessible in vehicles made in the past 2 years. Musk also announced that owners will be able to “drive their car like a big RC car if in line of sight.”
Tesla is widely known for their amazing innovations in auto-piloting vehicles, and this is another step in that direction. The “controlling a car like an RC car” is a little frightening to me at first glance, but it’s only if the car is within a certain range of the smartphone.
We have discussed disruptive innovation in class recently and this is a great example of sustaining innovation. Elon Musk understands that in order to stay profitable, you must continue to innovate your products and provide users with better and better experiences. Even though there aren’t really many competitors in the auto-piloting motor vehicles space, Telsa continues to disrupt.