This article discusses Disney’s additional investment into virtual reality (VR) entertainment after the release of their first VR short film “Cycles.” This investment shows Disney’s commitment to further exploring the technology and how it might change the way they provide entertainment. In an interview commenting on this article, Ben Fox Rubin summarizes the VR industry with the “chicken or the egg” analogy. I found this to be a very interesting and appropriate comparison. At this point, VR technology has been available for a few years, yet there has not been as much adoption as you might expect. A lot of people are waiting for worthwhile content to be available on VR before they buy headsets and the content creators are waiting for people to purchase VR gear before they invest in creating entertainment. This, I believe, is why there is not widespread consumer adoption of VR technology. More firms like Disney need to provide a collection of content significant enough to drive consumers to purchase the gear. I think if Disney makes this move, it could provide them a first-mover advantage. Especially if they pair it with the new streaming platform Disney+ they are working on.
Do you think VR is the next big thing in the entertainment industry? If so, why do you think it hasn’t seen widespread adoption? If not, why do you think it will fail?
– Drew Holt