Will VR be the next big thing in marketing?
It is no surprise that Virtual Reality has made a splash into today’s world. The technology is unique and has unlimited potential. VR has the ability to place users in a simulated environment and allow them to interact in 3D worlds. Many companies including Google, GoPro, Apple, and Sony are investing into VR which means that it may become commonplace in the near future. The article talks about the potential of VR marketing. For example, a person can experience business class on a flight or a luxury-style apartment before payment. Well, this may become possible with VR advertising. Car brands have realized the potential of this advertising and companies such as Audi, Jaguar, and Volvo already releasing VR ads. VR advertising gives consumers the ability to essentially try out and see the product in a new way before committing to a purchase.
- Do you think more companies will adopt this new trend of VR advertising? Are there any downsides?
- Where other markets and industries do you think we will see VR in?
- As a company who may see VR as a threat to their business, how would you suggest they approach this threat?