Fake News and Digital Media
In recent months it has been impossible to avoid the term “Fake News”. Regardless of political affiliation it’s impossible to deny that our current digital media platforms like Facebook, Twitter, Instagram, and YouTube can very easily be made into effective and manipulative digital media tools. A recent study conducted by MIT found that there are vast swathes of content on our social media sites that are generate by AI bots, and shared by them too. The study also found that most of this content is written as what is called click-bait, or eye catching / provocative content meant to capture the readers attention, regardless of accuracy. Fake media content, on average seemed to reach consumers six times quicker than legitimate, non-clickbait content.
As we continue using these digital eco-systems, and as their use continues to expand into the developing world, what are some safeguards that we can put in place to ensure content is legitimate? Do media platforms have the responsibility of verifying their content?