Intel’s Vaunt Disrupting Eye Wearables
Intel introduced the prototype for its new Vaunt glasses in December in attempt to create widespread acceptance of smart glasses. Google Glass was the most notable pair of smart glasses released five years ago. Other brands came and went, but none stuck. Intel’s hypothesis behind the failure of smart glasses was the style of the glasses. The advanced technology of the first smart glasses required many micro chips and processors, which inhibited the overall look of the glasses. Intel, recognizing that in order to get consumers to wear glasses on their face, rolled out Vaunt with less technological capabilities, but a much more modern and sleek style that is almost indistinguishable from any other regular pair of glasses. By taking a step back and realizing that glasses are an accessory and style is inherently important, I think Intel has taken the first step toward creating a product that will be widely adopted. Additionally, early smart glasses tried to cram too many features into their technologies, many of which were unnecessary to consumers. Intel’s Vaunt takes only the most useful features and combines it with an appealing design to cause low-end disruption in the smart glasses market.