Airbnb’s next disruption? The airline industry.
Recently, Airbnb co-founder and CEO Brian Chesky hinted at the company’s plans to establish an airline and enter the “end-to-end” trip business. Currently, Airbnb uses an online platform to connect people looking to rent their homes with people who are looking for accommodations. Airbnb creating an airline would likely cause a great disruption in the aviation industry. By establishing an airline, Airbnb would become an online travel hub and expand their services. According to reports, Airbnb has been building a flight booking system since December 2016.
Ten years ago Airbnb disrupted the hospitality industry with their innovative accommodations platform, which is now the largest in the world. Now, Airbnb offers the ability to book tourist experiences and business travel accommodations. The addition of an airline would further expand Airbnb’s reach within the travel industry. Airbnb’s strategy to build a one-stop shopping for travel seems similar to Amazon’s strategy. Unlike other one-stop shop travel websites, however, Airbnb would create their own airline. Airbnb has a similar valuation as the major U.S. air carriers, but unlike the major legacy airlines, is a private company.
What do you think of Airbnb’s strategy to become a one-stop shop for travel?