Soon cars like Ford F-150 can be fully electric and compete with their own gas and diesel counterparts according to Wall Street Journal. Ford is planning to invest $11 billion dollars in electric car development to grab some of the customers from Tesla. This initiative is part of a $70 billion investment by major car manufacturers like Porsche, Jaguar, and Toyota. While current interest from American consumers is low, it has grown over 1000% since 2011. To relate this to what we learned, Ford is trying to serve undershot customers to whom existing products are not enough. While Tesla models and other manufacturers have a reasonably good market offering, their models are too expensive when compared to their gas counterparts. Additionally, Tesla’s and GM products don’t serve the same needs for customers like a Ford electric truck would. While Ford does not create a disruptive innovation, it could change the electric marketplace by driving the prices of electric cars down by offering a greater variety of electric cars. Do you think there are any potential innovations in the electric car market? What advantages do you think Ford has over Tesla or GM? Would you purchase an electric car in the future?
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