3 Ways CRM Improves Your Business Processes

According to CIO.com, the three ways CRM improves business processes are:

1. The CRM System As a Smart File Cabinet – CRM systems make sure everyone in the organization is aware of the customer’s relationship history. The customer’s information is collected and organized.

2. The CRM System for Collaboration and Coordination – CRM enables collaboration and coordination among various departments, which leads to better account management.

3. The CRM System as Task Master and Process Drive – CRM adds tighter linkage with other systems and business processes, which increases the business’s efficiency.

What are the advantages of knowing the customer’s relationship history? What are the disadvantages?

http://www.cio.com/article/2381249/customer-relationship-management/3-ways-crm-improves-your-business-processes.html