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Course materials

There is no required textbook for this course. There is a set of required case studies which you will need to purchase (click here). If you already bought the cases, and are missing the Apple Inc., in 2010 case, then you can purchase that individually (click here). There are also assigned readings throughout the course. Check the course schedule for the dates when each reading and case study is due. The readings are available as hyperlinks on the course schedule

Cases

  • Google Inc. (910036-PDF-ENG)
  • STARS Air Ambulance: An Information Systems Challenge (908E04-PDF-ENG )
  • Cisco Systems Architecture: ERP and Web-enabled IT (301099-PDF-ENG)
  • Amazon Web Services (609048-PDF-ENG)
  • Knowledge Management at Katzenbach Partners, LLC (SM162-PDF-ENG )
  • Globalization of Wyeth (908M17-PDF-ENG)
  • We Googled You (R0706A-PDF-ENG)
  • Volkswagen of America (606003-PDF-ENG)
  • Apple Inc. in 2010 (710467-PDF-ENG)

Reading

  • Seeing What’s Next: Introduction (How to Use Theories of Disruptive Innovation to Predict Industry Change) (1742BC-PDF-ENG)
  • Signals of Change: Where Are the Opportunities? (1743BC-PDF-ENG)

 

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