Create and analyze a site that will highlight your resume and professional accomplishments on the MIS community platform. The new site will have a permanent URL and you will be able to include that URL in your resume. The goal of this assignment is to:
- Learn how control your digital identity by creating and managing a presence online so that people interested in your particular set of skills can easily find you.
- To serve as a professional “portfolio”. Think of this site as being more formal than your Facebook page but more creative and open than your printed resume or LinkedIn page.
- To provide a forum where you can learn to express your thoughts and accomplishments in a professional setting.
To get started, you will create a personal “blog” on http://community.mis.temple.edu. Use the available student e-portfolio themes for this blog. You are required to use these themes. However, you can add any kind of content or available widget to your site. You should include the following items in your e-portfolio:
- A good professional photo
- Academic information
- Career interests & aspirations
- Personal interests, service work, favorite links
- Current resume in download-able PDF format
Here are some other suggestions for items you can include in your site and that leverage the online medium:
- Include sample assignments. This is the “portfolio” concept. If you are very proud of some work you did in a class or some other forum – then make it available. For example, the final presentation of a class project.
- If you did an internship at a firm – then include a hyperlink to that firm’s “about” page – so that prospective employers can easily learn more about the firm. Also include information about what you did during your internship.
- If you participated in or contributed to an activity for a student organization – then include a hyperlink to that activity. This will provide more contextual information to prospective employers and allow them to judge the depth of your contribution.
- If a famous professor or corporate executive has agreed to serve as your reference then include a link to their home page (on their professional site or on LinkedIn). You may know how important and famous the professor or executive is, but your prospective employer may not. This allows the prospective employer to judge the value of your references.
The above list is a series of suggestions. You have to decide which suggestions work for you and come up with your own ideas. The only requirement is that you create a site as described above. What you put on that site is your decision.
The assignment is broken down into three parts: Part A - create the site, Part B - setup Google analytics, and Part C – analyze and reflect on your site.
Part A – Create the site
- Create a blog on the MIS Community site – click My Sites on the top of the screen after you login and then click on Create a Site!
(if you don’t see My Sites on the top of your screen, click here to go directly to the site creation page)
- Use the following convention to name your site so that it is easy for people to find you. Use lowercase, and do not put in any punctuation such as dashes or underline characters:
- First initial followed by last name (e.g., jmis for Joe Mis)
- If that does not work, then full first name followed by last name (e.g., JoeMis)
- If that does not work, then full first name, middle initial, and last name (e.g., JoeLMIS).
- Poor or inappropriate photos. Please get a professional head-shot, in appropriate business attire. (These can be taken against a white wall by your roommate or go to the mall and visit PicturePlace, JCPenney, Sears)
- No actual resume or link to a resume posted to the site. In many cases the link doesn’t work, and/or the resume is poorly written and formatted. It is a good idea to have your resume critiqued by CSPD before posting it to a site. Also, resumes should be in PDF format, not word
- Inappropriate content. This is not Facebook. The gang skateboarding last weekend, the latest kegger, and things of that nature are not appropriate. Your e-portfolio needs to be professional.
- The e-portfolio site link did not work. Sometimes students make their site password protected (which defeats the purpose). Other times the link will take the reader to another page on their site (not the main page). It is up to you to send the right link, and make sure the reader gets to the correct landing page. Readers won’t spend the time to figure out what the main page URL should be.
- The site was not formatted correctly. Make sure you set up pages for the main assignment criteria (About Me, Resume, Career Interests, Photo/Bio, etc.) Don’t just use posts for all of your material.
Part B – Google Analytics
One key aspect in managing your digital identity is to understand web analytics – specifically the number of people who are visiting your site and their characteristics. Now that you have a cool new e-portfolio site – wouldn’t it be nice to know if people are actually visiting that site? Web analytics allows you to manage your and your firm’s digital identity by tracking and analyzing site visits.
In this part you will set up Google Analytics for your e-portfolio site:
- Activate the Google Analyticator plug-in for your e-portfolio site.
- Activate and view Google Analytics.
Activate Google Analyticator
- Navigate to the Dashboard of your site (your e-portfolio site).
- Navigate to the Plug-in section (on the left hand side) and click on Plug-ins
- Locate and click on Activate under the plug-in called Google Analyticator (if you don’t see the plug-in – make sure you are viewing all plug-ins – click on “All”)
- Once activated go to your Dashboard and navigate to Settings and click on Google Analytics.
- Set Google Analytics logging as Enabled.
- Enter the UA number that you will find in the next step (you may want to leave this window open and start a new tab to complete the next step).
- Click Save Changes on the bottom
Setting up the Google analytics account
- Create a Google account (If you already have a Google account, proceed to the next step). Please note, many of you know that your Temple e-mail account (i.e. XXX@Temple.Edu) is actually provided by Google on their GMail system. This account also gives you access to a variety of applications like Google Apps. Unfortunately, this account is not a standard Google account and you cannot use if for using Google analytics. If you do not have a free, standard, @gmail.com account, you will need to create one to complete this assignment.
- Browse to https://www.google.com/accounts/
- Click on Create an account now.
- Enter the required information, and then hit “I accept. Create my account.” button
- You will receive an email with a link to activate your account and once you click on the link your account is activated.
- Setup Analytics
- Browse to http://www.google.com/analytics/
- Click on Access Analytics on the right. Log in using your Google Accounts user name/password.
- Click on Sign up
- Enter all the required information (enter the the URL of your new site where it says “Website’s URL”) and fill in the rest and keep clicking on Continue until you can click on Create New Account.
- In the next page, You will see a portion that says “paste this code on you site”. From this page copy the “UA-xxxxxx-x” number that is highlighted. Copy that number and save it in a safe place. This is the UA number that you need to activate Google Analyticator above (see step 6 above).
- Click Save and Finish.
- Go to step 6 of Part B and paste in the code to activate Google Analytics for your site. In about 24 hours you will be able to see a report on your site.
- Wait about 1 week before starting part 3 of this project.
Part 3 – Google Analytics Results
Within a week, your site should get some traffic. The report of this traffic will be found on your Google Analytics page.
- Visit the Google site and analyze the total visits, bounce rate, traffic sources, and page views on your site. Write a short paragraph summarizing the specific numbers and what they mean (not the definitions of these fields but what the data is telling you).
- List three specific changes you can make to your site to increase the total visits.
- Write a short paragraph which explains how you could use this tool in the future to help you distribute information or sell products/services on the web more effectively.
- Print the above analysis and bring to class to hand in to the instructor on the due date.