The course syllabus is available here: 2010 Fall MIS5101 Syllabus – Johnson
The syllabus may change based upon the pace and needs of the class or other unforeseen circumstances. Any changes will be announced in class or on the class website.
Week 13 – Topic: Security, Privacy and Data Mining
Case study #1: deCODE Genetics: Hunting for Genes to Develop Drugs
Case study #2: Dark Side of Customer Analytics (HBR Case Study and Commentary)
Why I’m releasing my genetic data online by Daniel McArthur, (http://scienceblogs.com/geneticfuture/2010/10/why_im_releasing_my_genetic_da.php )
1) How would you apply the lessons from the deCODE case to the IFA/ShopSense scenario?
2) Case #2 includes four expert commentaries. Identify the commentary you agree with the most and and the commentary you agree with the least. Briefly summarize their arguments and expand on them to provide your own recommendations for IFA/ShopSense.