MIS 5112 Business Design and Innovation

Below are some samples of Return Experience mappings

return process

Best Buy Return_Diagram

As we prepare for the upcoming 2^nd weekend for MIS 5112, here are some helpful reminders and tips to consider.

Learn from your previous assignment for the Bus shelter to improve for the next round.

a.     Tea drinking assignment:

Part 1 – Make sure that you provide a thorough overview of the tea ceremony/ritual you are researching.  This is a written description covering the TOOLS/PROCESS/TEAS CONSUMED/SOCIAL CONTEXT OF THE RITUAL / HISTORY.  Do not fill out the matrix – we will do that in class to organize the information.  If you need more than 2 pages (several of you have requested more)– up to 3 is OK.

THIS IS NOT AN EXERCISE IN CUT-AND-PASTE FROM WEBSITES.  To earn a better grade, summarize in your own words and cite your sources.

Part 2 – The interview should tell a compelling story about a person’s PERSONAL RITUAL drinking tea.  You want to convey their personal preferences, emotions, quirks and memories.  This should really tell a story and go beyond question and answer.  It is about what makes them unique.  Consult the samples posted on the course blog for examples of good work.

b.     Return experience

Make sure you provide 2 different means of representing your experience returning an item.  Think of this like Google Maps and the different ways they represent the exact same journey (maps, aerial photos, lists, street views, etc).  Make sure you go beyond raw recording and include other dimensions as listed in the assignment:

•       what were the breakdowns

•       who were the actors

•       what were they saying/thinking/feeling

•       what tools or artifacts were involved

•       what dimensions of experiences were involved

•       spatial relationships, time, sequence, sound

Think carefully about how the service was performed and how it was designed.  You want to document the experience and provide insights into its successes and failures.

c.      Research behavior modification Apps.  The more you look at and analyze the better.  Understanding what these apps do and how they work will be essential for our project on Sunday.  More thorough, rigorous analysis will result in better assignments.  You each need to become an expert in this area.

Also – remember to view the videos Jill shared with us.  These were sent to you via a shared Google Drive.

Once again, come comfortably dressed and prepared to work.

-       Have your laptops cameras and any necessary accessories to download files.

-       Make sure to have prints of photos relevant to your Tea Ritual research and Return Experience.  Screen shots of Apps will help for the Investing in Ourselves project.

-       Be prepared to share video and photos with your team members.

-       Have 1 set of prints of your assignments to turn in and another to use with your team.

-       Share your BEST work!

-    Come on time – 9AM

As you prepare your assignments for this weekend  and review the comments you received on the Bus Shelter assignments, I thought it might help to see an example of a strong interview narrative.  This was an A-level interview submitted in our class this Spring.

The goal of the interview is to create a portrait of a person related to the area of study – in this case the bus shelter/system.  The interview should reveal characteristics, qualities and personal quirks about the person – the things that make them unique and that cannot be found elsewhere.

This interview creates a very intriguing portrait and is a good model to follow.

Bus Interview sample

For the TEA DRINKING interview, it will be important to portray a very personal ritual for the person you interview.  It is about understanding the role of tea drinking in their own very personal world, similar to the sample I gave you.

If you have any questions for Jill Bazelon, you may contact her at

Jill@investinginourselves.org

Welcome to the Spring 2013 section of MIS 5112.  This blog will be a course resource for sharing information, accessing course resources, and creating a dialogue.