I thought this was a good article coming off of the discussion we had last week in terms of just how much of your personal data is out there (amongst others) that is being used by companies. Vice president and America’s practice leader for Insight & Analytics at Hitachi Consulting, Dorman Bazzel sums it up best by saying, “The challenge with big data is not the data. There is plenty of data. The challenge with big data is developing a set of meaningful use cases that address key business challenges.”
As you read on, the article highlights what we all know – there is a tremendous amount of data out there – but focuses on the trick (dilemma) of figuring out how it all applies to one company’s business / mission. It echoes some of the points that have been made in previous articles (and I apologize for that), but I thought the take on IT as a commodity was interesting – now business have to learn exactly how to value this intangible asset that was never deemed “profitable” in the past.
I thought another good quote that helps summarize the article was from Luc Ducrocq, director of the Insight and Analytics Practice at Clear Peak, who described the relationship that is now needed between IT and business as symbiotic, stating: “If a data initiative is driven by IT and the business side is not involved, you might as well shut it down because it isn’t going to succeed. You have to understand the business problem or challenge you are attempting to solve, who cares and why they care, and what is the cost of doing nothing.”