This article projects that – as technology grows within the household (smart TVs, smart phones, watches, appliances, etc.) – the targets for ransomware attacks will be move from big business to John Q. Consumer. As we discussed in class this past week, ransomware attacks are usually paid off in small amounts, under the assumption that it is not worth it to fight via some form of a risk or cost analysis. That small amount of money extrapolated over 100 or so businesses adds up, but it is time-consuming and requires effort.
However, when you shift the focus to the average person, and reduce the amount of the ransom, but add in the ease it takes to hack your everyday person – the amount of potential income for these hackers appears to be greater. The article even suggests that the personal connection to the said personal data might mean that consumers would pay more to get their photos and videos back – and I have to agree.