Alibaba Group has announced it will use the big data technology to prevent counterfeiting product on the e-commerce giant’s online platform.
There are 20 heavyweights company including Huawei and Samsung join the alliance to support the anti-counterfeiting activities.
As Alibaba group chief governance officer stated that ” the most powerful weapon for anti-counterfeiting is data analysis.
Alibaba gorup will provide anti-counterfeiting alliance members with big data and related technological support in their IP enforcement work, including helping to block, screen, and take down infringing listings.
Alibaba noted that its monitoring system can go through more than millions of product listings per day. So far, Alibaba detected and removed more than 380 million product listings and closed down 180,000 third-party seller stores.