Baidu, China’s largest internet search engine, has shown you that just what you can learn when you have access to enough location data.
The Big Data Lab of Baidu in Beijing stated that it has made use of billions of location data from millions of users. Baidu uses the data as a bridge to understand the Chinese economy by tracking the traffic follow of users in some places as an index to analyze the employment and consumption activity.
The location data is useful. The data can track the population movement in china. Baidu’s huge user population gives the big data companies huge power and insight. Academic researchers are not easy to access databases and cannot get the sufficient result as Baidu big data lab. The search engine tycoon is saying exactly what it can do with the data, and how much data it has.