In my mind that google should be profitable from the map service. However, when I used it, it is free, so I want to figure out
is Google able to provide access to so many of its most powerful products for free? How does Google make money on its maps program, for example? The answer is, unsurprisingly, through advertising.Via the Google Words program, businesses pay to have ads placed on search engine, map, video and email platforms to increase the number of times consumers are exposed to their brands. Essentially, Google can provide free products to the public by selling consumer attention span to businesses.
For example, a search for a map of Boston on Google.com yields, among other things, a detailed map of the city via Google Maps. The Maps program allows users to zoom in and out, rotate and move the map to search neighboring areas. Along the right side of the search results screen are a number of small advertisements for Boston-based businesses, hotels, restaurants and links to other sites selling hard-copy maps of the city. This kind of paid advertising is the primary way in which the Google search engine generates revenue, and Maps searches are no different.