This article does not have to do with Cyber Security, but shares an interesting point how Facebook has a good idea of who each and every one of us are, based on how we react to certain things. Last year, Facebook introduced reactions to posts, which differed from simply just liking a post. Many users in the past argued for a dislike button, but instead Facebook released reactions. Now you can love something, like it, be shocked, angry, etc. Facebook gathers information about how we react to posts containing certain words, and will show information we like or love in our feeds more often than posts containing key-words that we were angry about.
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Thanks for sharing Shain. I think this is one of the many reasons that Facebook has become so successful. They strategically engage their users to share their emotions, interests, passions, and connections in a way they can correlate that data and benefit from it. I think some of the increased benefits they are experiencing from this are increased user engagement (by targeting their feed with posts and ads that will appeal to them) and increased ad revenue (by increasing click through ad rates). Users are willing to share this information, so technically they aren’t violating privacy. Always remember, Facebook is watching!