Executive Director, Institute for Business and Information Technology
Factors Affecting Consumers Trust in Online Product Reviews
Pradeep Racherla, Munir Mandviwalla, and Daniel J. Connolly
Racherla, P., Mandviwalla, M., & Connolly, D. (2012). Factors Affecting Consumers’ Trust in Online Product Reviews. Journal of Consumer Behavior, Vol 11, Issue 2, 94-104, March/April, 2012.