Munir Mandviwalla

Associate Professor
Executive Director, Institute for Business and Information Technology


Is That All There Is? Taking Education to New Levels in the Social Media Era

Munir Mandviwalla, David Schuff, Manoj Chacko, and Laurel Miller


Higher education in the United States faces major challenges: increased competition from non-traditional players, online programs that are eroding regional monopolies, shifting demographics, the perceived irrelevance of some degrees, and the development of low-cost certification alternatives to those degrees. In other industries, information technology (IT) has played a major role in responding to the challenges of change by creating new products and services, consolidating operations, and innovating. Yet in higher education, IT has been used largely to automate isolated processes (e.g., a new recruiting system) or to produce small, localized wins (e.g., using Twitter inside a class). So we ask ourselves, in the words of Peggy Lee, “Is that all there is?” In this article, we show how social media-enabled platforms can enable transformation in educational experiences and outcomes and illustrate our ideas by describing the community platform of the Department of Management Information Systems in Temple University’s Fox School of Business.

Change: The Magazine of Higher Learning. Vol. 45-5, pp-51-58. 2013.

Web 2.0 and Politics:  The 2008 U.S. Presidential Election and an E-Politics Research Agenda

Sunil Wattal, David Schuff, Munir Mandviwalla, and Christine Williams


The Internet was a major factor in the 2008 U.S. presidential campaign and has become an important tool for political communication and persuasion. Yet, information systems research is generally silent on the role of the Internet in politics. In this paper, we argue that IS is positioned to enhance understanding of the influence of the Internet on politics, and, more specifically, the process of election campaigning using Internet-based technologies such as Web 2.0. In this paper, we discuss how these technologies can change the nature of competition in politics and replace or complement traditional media. Our empirical study on how Web 2.0 technologies were used by the candidates leading up to the 2008 U.S. presidential primaries sheds light on how these technologies influenced candidate performance. Finally, we outline a research agenda highlighting where IS can contribute to the academic discourse on e-politics.

Management Information Systems Quarterly (MISQ). Volume 34, Number 4, December 2010, pp. 669-688.


Racherla, P., Mandviwalla, M., & Connolly, D. (2012). Factors Affecting Consumers’ Trust in Online Product Reviews. Journal of Consumer Behavior, Vol 11, Issue 2, 94-104, March/April, 2012.

Network Externalities and Technology Use: A Quantitative Analysis of Intra-organizational Blogs

Sunil Wattal, Pradeep Racherla, Munir Mandviwalla


We examine the role of network externalities on the use of blogs in an organization. Prior research has considered social influences such as peer pressure, but there is little prior work on how the extent of others’ actual usage can influence an individual’s use of technology. We also examine how technology usage is influenced by positive feedback from others. Finally, we look at how the relation between technology usage and network effects is moderated by demographic variables such as age and gender. the results of the study show that usage of blogs within an individual’s network is associated with an increase in one’s own usage. We also show that network effects are stronger for younger generations and that this relation is nonmonotonic with age. this is interesting considering that prior research suggests that social influences are stronger for older employees. Our results also show that network effects are stronger for women than for men. Further, we show that the impact of age on blog usage in not linear. We also find that feedback or appreciation from others is associated with higher blog usage by an individual. Finally, we subdivide the network effects into various subtypes and find that network effects are strongest for relational networks, and that use of blogs by an employee’s managers is associated with higher usage by the employee.

Journal of Management Information Systems, Vol. 27, Issue 1, Summer, 2010, 145 – 174. 


Wattal, S., Schuff, D., Mandviwalla, M. (2008). Does the Internet matter? A study of the 2008 presidential primaries. The IBIT Report.

Mandviwalla, M., Racherla, P., Wattal, S. (2008). Social Computing and Networking: Is Your Organization Ready?  The IBIT Report.

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