From this project, I learned that there are various ways to evaluate technology enabled innovative products. While they all may not be the most beneficial to every project, they should still be considered valid. It would probably be wise for companies to use a combination of some type of cost-benefit analysis, as well as one about the product and market. While analyzing existing technologies is easy, analyzing new and not-currently-available innovations is decidedly more difficult.
I also learned that it is not enough for a company to simply have a great reputation or idea. Nintendo, Sony, and Microsoft are great examples of this. Sony and Microsoft had bigger names, as well as more money, yet Nintendo stuck to its values and the Wii became a breakout success. Microsoft and Sony are currently playing catch up with the smaller firm. Past success is no guarantee for future success. In the technology world, you must constantly evolve and improve your products, or risk fading away.