Noor Alvi

Major: BBA MIS
Graduation: May 2020

Student

MIS Badge

Official Professional Achievement badge awarded by the Department of Management Information Systems

Click here to validate the recipient

For my team’s client, we had three goals:

  • Increased Brand Awareness through Google Ads and concurrently using SEM Rush to figure out the best keywords to use for the ad.
  • Increase Consumer Engagement through the use of Facebook page and email newsletters on Mail Chimp.
  • Enhance Professional Brand Image by reformatting client’s website to promote a comfortable digital presence.

Through the use of SEO through the SEM Rush, we analyzed  potential customers with demographics through Google Analytics, created and promoted brand awareness through executing Google Ads and experimenting A/B Testing to see which ad worked better and was more cost-effective.

My team created a Three-month plan for our client to follow up on each of these aspects so that they can continue to see results.

My team provided much value to our client and they hope to see more results in return from the work we have done.


Professional Achievements

  • WORK EXPERIENCE 1
  • PARTICIPATION 2
    • Other Career FairSpring 2018

    • IBIT/CDI Challenge or ConferenceFall 2018

  • ATTENDANCE 2
    • Fox IT AwardsSpring 2018

    • AIS professional development workshopSpring 2018

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