For my team’s client, we had three goals:
- Increased Brand Awareness through Google Ads and concurrently using SEM Rush to figure out the best keywords to use for the ad.
- Increase Consumer Engagement through the use of Facebook page and email newsletters on Mail Chimp.
- Enhance Professional Brand Image by reformatting client’s website to promote a comfortable digital presence.
Through the use of SEO through the SEM Rush, we analyzed potential customers with demographics through Google Analytics, created and promoted brand awareness through executing Google Ads and experimenting A/B Testing to see which ad worked better and was more cost-effective.
My team created a Three-month plan for our client to follow up on each of these aspects so that they can continue to see results.
My team provided much value to our client and they hope to see more results in return from the work we have done.