Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou, Khoi Vo, William Hampton, Bryan Bollinger, Hal E. Hershfield, Masakazu Ishihara, and Russell S. Winer, (2015) “Predicting Advertising Success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling,” Journal of Marketing Research, 52, 4, 436-452.

Leave a Reply

Your email address will not be published. Required fields are marked *