Professor

Paul A. Pavlou

Incorporating Social Presence in the Design of the Anthropomorphic Interface of Recommendation Agents: Insights from an fMRI Study

Benbasat, Izak, Angelika Dimoka, Paul A. Pavlou, and Lingyun Qiu (2010), “Incorporating Social Presence in the Design of the Anthropomorphic Interface of Recommendation Agents: Insights from an fMRI Study” Proceedings of the 31st International Conference on Information Systems (ICIS), St. Louis, Missouri, December 12-15.

Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework, and Future Research Directions

Varadarajan, Rajan, Raji Srinivasan, Gautham Gopal, Manjit Yadav, Paul A. Pavlou, Sandeep Krishnamurthy, and Tom Krause (2010) “Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework, and Future Research Directions,” Journal of Interactive Marketing, (forthcoming).