Interactive Technologies

Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework, and Future Research Directions

Varadarajan, Rajan, Raji Srinivasan, Gautham Gopal, Manjit Yadav, Paul A. Pavlou, Sandeep Krishnamurthy, and Tom Krause (2010) “Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework, and Future Research Directions,” Journal of Interactive Marketing, (forthcoming).