Date: May 8th, 2018
Time: 12 pm – 1 pm
Presented by: Lori Feldman
“What did marketers do before the internet?” is somewhat like asking “How did we cook before the microwave?” Well, in both cases, the end objectives were met — there was persuasive food for thought, and plenty of food to eat! Today, marketers have both traditional and digital tools, and to be most effective, they need to understand how to blend the tactics of both. Many of the strategies that have been developed and honed since the early 20th century are still relevant today. And just because we’re well into the 21st century doesn’t mean that there’s now a digital solution for all components of a marketing strategy, or a single “best” tactic for every product, brand or industry. In the webinar we will cover what skills and foundational knowledge “modern marketers” need , the role traditional marketing practices play to help deliver impactful digital marketing, and how you can leverage the best both channels have to offer in order to engage consumers holistically — today’s recipe for marketing success.
Lori Feldman is a senior marketing, branding and communications leader, with focused expertise in social media and content marketing. Currently a Marketing Consultant, Lori was previously the Global Head of Social Media for Cigna, responsible for enterprise social media marketing initiatives. She previously spent twelve years at Citigroup — most recently as the Head of Branded and Social Media Marketing for their Transaction Services business, responsible for the editorial planning, creative development and deployment of branded content, platforms and social media programs. She has also held marketing and advertising management positions at Rolling Stone, YM Magazine, Gannett Newspapers and CBS/Fox Video.
Lori’s been involved in numerous development and diversity programs, including serving as three-year Co-Chair of Citi’s Women’s Council’s Developing Talent Program, an initiative focused on training and mentoring high potential women, and supporting marketing initiatives for Citi’s Corporate Banking Diversity program. At Cigna, she was a member of the LGBTA Colleague Resource Group (CRG) Leadership Committee and Transgender CRG. Lori is also an actor, performing with the Connecticut Cabaret Theater, and manages the company’s social media marketing as well. Lori was President of the Peace Community
Chapel Governing Board from 2014 to 2017, and currently serves as its Head of Marketing. She is a member of the Advisory Board for Temple University’s Digital Innovation in Marketing graduate school program and has a B.A. in Theater from the University at Albany. Lori’s latest endeavor is serving as co-host of the podcast, “Things We Find Annoying.” www.thingswefindannoying.com