What’s in a “Name”? Impact of Use of Customer Information in E-Mail Advertisements

Wattal, S., Telang, R., Mukhopadhyay, T., and P Boatwright, ‘What’s in a “Name”? Impact of Use of Customer Information in E-Mail Advertisements’ ISR forthcoming

Social computing privacy concerns: antecedents and effects

Nov O and S Wattal (2009) ‘Social computing privacy concerns: antecedents and effects’ Proceedings of CHI Conference on Human Factors in Computing Systems, April 2009