Marketing Management
Last semester (Fall 2009), I took the introductory marketing class. The class was taught by Professor Dimoka and is a required class for all business students. For the class, we have to do a group project called New Shoes. The purpose of the project is develop a shoe and control how the product is marketed. The class is broken up into groups of 5 people where every week we have to change or not change the price of the shoe, the number of sales people and the amount we spend on advertising, product development, and promotions. Each week, the results are posted for how the company did compared to other groups as well as how we did compared to prior months. During the last week of classes, every team has to present this New Shoes and explain what they could have improved if given another opportunity as well as what they believe they did well. The teams also have to discuss the tactics behind their decision making. In the end, out of about 10 team, my team finished on top. Below is our slide show presentation as well as our presentation questions.
Saraya Hyder