Professor of Strategic Managenment,
Burmingham Business School,
March 16, 2011
Alter Hall 505, 200pm – 330pm
Seminar Title : Mapping Strategic Knowledge Assets: The Case of the ATLAS Experiment at the LHC
Can conventional strategy tools be applied in knowledge-based businesses? Using a framework, the Information-Space or I-Space, designed to analyse knowledge flows, we present research currently under way at CERN to map part of the knowledge assets used by the ATLAS Experiment, today the world’s largest single scientific experiment. Although this research is being carried out in a non-commercial context, we believe that it has implications for the development and conduct of knowledge-based strategy.