1) Keeps Cancer at Bay – Article

Reduces Cancer Risk & Increases Survival – Article

Slows tumor growth – Article

Keep breast cancer at bay – Article 1, Article 2

2) Fights cellulite – Article

3) May help improve test scores – Article

4) Keeps you young and fights aging – Article 1, Article 2

5) Increases fertility – Article

6) Improves depression – Article 1, Article 2, Article 3, Article 4

7) Helps prevent/fight osteoporosis – Article 1, Article 2

8 ) It busts our body toxins – Article

9) Boosts blood supply – Article 1, Article 2

10) Helps respiratory patients – Article

11) Drug-Free Migraine Prevention – Article

12) It’s good for your heart -

Reduces mens heart attack risk – Article

Protects heart from injury – Article

13) Boost vitamin D – Article

14) Strengthens your brain – Article 1, Article 2, Article 3, Article 4

Diminishes brain fatigue – Article 1, Article 2

15) Improves your mood – Article

Especially for women – Article 1, Article 2, Article 3

16) Helps with arthritis -Article 1, Article 2, Article 3

17) Improves your sex life – Article

18) Increases productivity at work – Article

19) Helps pregnant women keep babies safe – Article

20) Improves diabetic symptoms – Article

21) Helps teen smokers quit – Article 1, Article 2

22) Helps beat high blood pressure – Article

23) Builds kids bones – Article

24) May reduce dementia and Alzheimer’s risk – Article 1, Article 2, Article 3

25) Relieves Stress – Article 1, Article 2

Me: Melissa, you have working on social media for fashion magazine for two years, can you tell me the difference of social media in China?

Melissa: The social media market is unique, which with huge usagers but a lot of limitations. Many foreign websites are blocked, such as Facebook, so we can not use these foreign platforms to promote. But the market has its own social media sites developed by the local media firms.

Me: what are the most popular social media platforms in China?

Melissa: Well, about four years ago, Renren which should be the Chinese Facebook, generate a lot of attention of Chinese usagers. Now, Microblog, kind of Twitter, is a new popular platform for firms to have social media marketing.

Me: Based on your knowledge, what do chinese people do on these social media sites?

Melissa: In the very first beginning, people created these accounts for communication needs with their friends. But recent years, they use social media as a information center which they can get useful information about their life, work. there is a hugh number of chinese people shopping online. That’s why we should develop our social media strategy so hard to build a brand image and attractive consumers.

me:what are the popular topics people talking about?

Melissa: Depends on different demographic groups, for women and girls, cosmetics and fashion are always their topics online. For working men, political and economic news, as well as electronic products are their interested topics. Online social media market is also need to make segmentations and consumer behavior analysis.

It is mainly about how people can use social media to maintain consumers and increase customer loyalty. There are several ways introduced to teach people to better connect with, understand and care for the consumers.

in the first part of the book, the author Gray Vaynerchuk inspired by his experience about his father’s small business and the relationship with their consumers. He talked about the human nature that people love connected and build a trust relationship with others, it is critical to do business.

Vaynerchuk offers compelling support through data and large business examples. When customers complained that Ann Taylor LOFT’s new cargo pants looked good only on models, not real-sized women, Ann Taylor showed photos of its employees wearing the pants. The result? “… tons of comments from women thanking LOFT for listening ….” One customer did not like the pants, according to Vaynerchuk, but she respected how Ann Taylor LOFT handled the complaints.

The author pointed out that social media made doing business humanized and it has become a trend of doing business. That’s why the social suggestion site like yelp, which provide reviews and suggestions is so popular so far. He also states that the importance of engagement with the consumers and hearing the voices of the consumers.

There are fourth major principals that Gary Vaynerchuk’s provide to business owners to use social media in the right way. First principal is to establish consumer loyalty and increase interactions with them. It has been said many times that keeping a customer is easier than getting a new one.

The second principal in the book is to be authentic, A lack of sincerity can be seen in real life interactions and displayed for the world to see. Doing business should always been customer-focused. The third principal is to take every customer seriously. Store assistant should not dismiss any consumers, because she or he maybe your next big consumers, also reviews on social networking site like Facebook and Yelp will be read by a large number of audience who maybe your potential consumers. So every customer must be treated like they are the best customer in the Thank you economy.

The fourth one is you have to reorganize due to the changing business environment. The need may be there to take someone who is customer facing (online or offline) and move them to another department. You may need to hire the right people who are willing to follow the trends and react to the changes in this tumultuous business environment.

here is the link of the slideshare:http://www.slideshare.net/shelly_bai/palm-jumeriah

In addition, I have three plug-ins installed in my blog, which are Akismet, Envolve chat and Google analytics. Akismet helps me protect my blog comments and blocked spams. Google analytics track my blog traffic and provide me detalled information about the visitors. Envolve chat is convenience for people in my page to chat with each other, like most of other social networking page sites.

Madonna

photo credit: instinctmagazine.com
Madonna is the icon of ‘80s, every album she released invented a new look. Her music is passion and makes her one of the most influential musicians in pop music. “Time” magazine named her one of the “25 Most Powerful Women of the Past Century” due to her bold makeover of feminism and passion for sexual liberation among women.

Anne Wintour

photo credit: beautytipsforum.com
This woman is the known for being the tastemaker for one of the most prestigious fashion magazines” Vogue” , she lords over the $300 billion fashion industry, also a trendsetter in publishing, she was the first to feature a celebrity on a fashion cover, too.

Lady Gaga

photo credit: people.com
Hello, Gaga! From 2008, when she released her first album, the fashion world has something changed, maybe she is not an fashion icon, but kind of entertainer, her look is extremely shocking, there is no word for her style, because she is always changing.

Jennifer Lopez

J.Lo is really a talent person, singing, dancing, and performing. But her dressing is sometimes controversial, the famous green Versace dress, kind of over sexy. Lopez is a fashion icon who pays tribute to her career, and most important, people love her.
Photo credit: people.com

Venus Williams

She is one of the greatest tennis players of all the time and who love to express her fashion sense on the court. Her tennis outfits has got much debate.

photo credit: hotcourts.com

Courtney Love

photo credit: artinbase.com
Well, this is a rock star with a “next door girl” style. She loves smeared red lipstick and off-shoulder tees, school girl skits.

Elton John

photo credit: eltonjohnlasvegas.com
He is the successfully pop music composer and recording genius, he is not only these, he is a trendsetter maker and champion of LGBT rights. Wearing outlandish glasses, decorative costumes and stunning platform shoes are just a few of the controversial elements of Elton John’s career — he also came out as a gay man in a 1976 “Rolling Stone” interview, at a time when openly gay performers were few and far between.

Britney Spears

This rise and fall teen pop icon is measured in costumes. Her early record and MVs featured a schoolgirl image, which becomes boy’s fantasy. However, later music videos shows sexy elements make her an sex symbol.

The “cap” is used to be called”hood”, which believed to be dated back to the Celtic Groups. To show their superiority and higher intelligence, only the Druid priests wore caps with hoods. Today, the “hood” or “cap” is used to identify the students’ academic institution and degree. Before 1950′s the color of the graduation gown was gray, later on, students ask for more color to represent their own schools.

Recommendation #1: Classify Categories
While ELLE China Forum does include categories as many as readers like, it need a more clearly and focus classification. Since we have too many different forum subjects, try to group them together under no more than five major forums and stay focus on each forum. Classification should be based on subjects’ attributes, or it will make readers confused and hard to search their target topics. For example, clothing and skin care should not be in the same forum because both of two subjects include many specific and different topics. I suggest creating five major forums: Fashion, Beauty, Look books, Health and Lifestyle, Brand Zone. Under each category, there can be sub-forums listed, like clothes, shoes and handbags can be displayed under the Fashion forum. A more focused and clearly forum classification is actually making readers easy to find and read their interested topics and build a credibility and professional image of the forum community.

Recommendation #2: Use Attractive Image
There should be more attractive image and pictures in the page of ELLE China forum. It is effective to drive more traffic into different forums with beautiful and attractive image. Because beautiful and attractive pictures easily influence and attract people especially female, either they want to looks as beautiful as the people in the picture, or they want to own the beautiful staff in the picture. In addition, beautiful and attractive images help make the forum more fashion and relax; readers will also stay longer in the site. My recommendation is to find attractive pictures as icon for the five forums and their sub-forums, for example, use a model’s face wearing beautiful make up as the icon picture of Beauty forum. It would better to divide the home page into two parts, and display more attractive fashion picture in the right side to make the whole page looks pleasant and fashion.

Recommendation #3: Ask questions, Use Ranking
The views of some posts in ELLE China is as high as over ten thousands, but relies are only about one hundred. It is means we need to take more effort to encourage readers engage more. Asking questions can be a useful way to make readers and users engage in a discussion. For example, forum managers can ask a specific skin care question and show the willing to know people’s opinions. In this way, the question can drive three kinds of readers into the post: people who interest in the topic, people who know the answers and people who have the same question. The post actually starts an interesting conversation, and both increase the views and replies. But it is important that forum managers should interact with people who leave a reply to show that you’re listening and caring about their opinions. Ranking is another way to generate traffic and replies. Rank the top five or top ten posts with most views or replies and make sure there are attractive prizes for winners. We can also vote or select the winning reply that provides the best answer to the post question to encourage more readers engage and participate in the conversation.

Recommendation #4: Useful Information and News
Forum is a place where people sharing ideas and information. People come and join forum for reasons, one of the most important reason is to get something new and useful from it. ELLE China forum really does provide newest information and useful tips to its reader, but it need skills to present information and make these posts attractive to readers. For example, while there is a post in make-up forum about Armani products, it has products pictures and news but little views and no reply. Why? First, the post is more like advertising than a tips-providing post from readers’ perspective. Second, there are long sentences without highlights that make readers get confused and loss patience. So I suggest that before making a post, try to think from readers’ perspective, and try to figure out what they want, like and interest. Furthermore, create attractive title and display the content with logical and short sentences.

Red Bull

Source credit: rense.com

Cost: $2.00 (cheaper when bought in bulk)
Cost Per Ounce: $0.25
Active Red Bull Ingredients: Caffeine, Taurine, B-Vitamins, Sugar
Taste Rating: 7.5
Kick Rating: 8.0
Final Judgment Rating: 9 – It’s the original energy drink!

Monster

Source Credit: Rundown.com
Cost: $1.99
Cost Per Ounce: $0.12
Active Ingredients: Caffeine, Taurine, Ginseng, Guarana, B-Vitamins
Taste Rating: 8.5
Kick Rating: 8.8
Final Judgment Rating: 8.7

NOS

Source Credit: Energyfantastic.com
Cost: $2.00 for 16 Oz
Cost Per Ounce: 12.5 cents
Active Ingredients: taurine, caffeine, ginseng, B-6, B-12
Taste Rating: 6.0
Kick Rating: 7.5
Final Judgment Rating: 6.5

5-hour energy

Cost: $2.99 for 2 ounces
Cost Per Ounce: $1.50
Active Ingredients: Caffeine (mainly), B6, B12, Taurine
Taste Rating: 8.5
Kick Rating: 9.5
Final Judgment Rating: 9.5 – The Energy is Worth IT!
Source Credit: 5 hour energy

Rockstar

Source Credit: Addicted to energy.blogspot.com
Cost: $2.00 Available everywhere – Can purchase in bulk
Cost Per Ounce: $.013
Active Ingredients: Taurine, Guarana, Caffeine,
Taste Rating: 8.5
Kick Rating: 8.0
Final Judgment Rating: 8.8

so which one do you usually buy or want to give it a try?